Summer Surprises can be described as The Summer Capital
of Fun. In Dubai, Summer heralds a special time for children,
it's when Dubai Summer Surprises kick off, bringing color,
excitement and above all, loads of surprises to the city.
was launched in the summer of June 1998 as yet another
pioneering initiative from the Government of Dubai to
boost tourism and shopping in Dubai, with the long-term
objective of turning Dubai into a year-round tourism destination.
it has evolved into a yearly event which children from
all over the world eagerly look forward to. For ten whole
weeks there's never a dull moment for kids, which is the
main concern of DSS, since the year it was launched.
Summer Surprises had a clear mandate to energize trade
and tourism during the relatively lean summer months by
drawing vacationing families to hotels, shopping malls,
entertainment centers and other climate-controlled venues.
it unfolds weekly surprises from June to August under
different themes, with the involvement of different Government
departments and the support of Key Sponsors and other
companies from the private sector.
malls, under the umbrella of the Dubai Shopping Malls
Group (DSMG), become hubs of entertainment, providing
shows and hosting key events of the different surprises.
On the other hand, hotels and hotel apartments offer a
variety of discounted packages, enabling families to have
a cost-effective, fun filled holiday.